InnovateMR Adds Two Senior Sampling Execs

Sampling and ResTech company InnovateMR has expanded its senior supply team with the appointment of Gaurav Sharma as Vice President of Global Sample in India, and Mark Rasmussen as Senior Director of Global Supply, based in the US.

Founded in 2014, InnovateMR connects organizations with targeted audiences around the world, and develops products to support data-driven strategies. The company's newest solution, the Vision Suite, comprises tools for survey creation, sample procurement, field management, fraud mitigation and 'rapid reporting'.

Sharma joins after nearly seven years at Toluna, latterly as VP, Global Sampling. Before this he spent three years as a Senior Manager at Critical Mix (now part of Dynata), having begun his career at Genpact. Rasmussen joins in New York from consumer insights platform Suzy, where he served as Director of Audience Effectiveness. Before this he worked for Schlesinger Group (formerly Market Cube), latterly as VP, Demand, and he was Research Manager at data provider Telogical Systems.

Sandy Casey, SVP of Global Supply, comments: 'Gaurav has a wealth of knowledge unlike any other in the insights industry, with high-level experience leading successful teams through a changing industry. We are thrilled to welcome him to InnovateMR and see where his expertise will lead us. Mark is a powerhouse in the supply technology space and will help InnovateMR elevate our participant engagement, data quality methods, best practices and product integrations'.

Web site: www.innovatemr.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.