Okendo Launches Connect Survey Solution

In the US, marketing platform Okendo has launched a customer intelligence solution called Connect, allowing eCommerce brands to collect consumer insights at scale and deliver more personalized commerce experiences.

Okendo Connect is designed to collect insights across the online buying journey, powering zero-party marketing strategies by enabling merchants to engage web site visitors and customers at peak moments of engagement.

Features include on-site micro-surveys triggered by specific shopper actions or characteristics, post-purchase surveys, and post-review actions that encourage customers to complete additional actions. In addition, with shareable links to hosted surveys that can be delivered across channels (social media, e-mail, SMS), Okendo Connect allows for continuous customer insight collection for hyper-relevant targeting.

Matthew Goodman (pictured), co-founder and CEO, comments: 'Our mission has always been to help eCommerce brands build stronger customer relationships. The launch of Okendo Connect is an extension of that mission and further deepens our ability to give brands access to the data they need to get a full view into the journeys their customers are taking while using that insight to scale their businesses'.

Web site: www.okendo.io .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.