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Pureprofile Revenue Up 17% Despite Unit Closure

October 21 2022

Australia-based consumer data company Pureprofile has announced record revenue of $12m (up 17%) and EBITDA of $1.0m for the quarter ending September 30th - despite a decision to shutter its Pure.amplify Media business in the UK.

Martin FilzThe company was founded in 2000, is based in Surry Hills, New South Wales and is listed on the ASX. One division focuses on digital advertising, while the other (Research) provides in-depth insights into human behaviour, including ResTech and SaaS solutions, and builds in-depth profiles of consumers via proprietary and partner panels. Two months ago the company expanded its London presence, moving to new offices in Shoreditch.

Pureprofile says the record quarter was the results of strong growth in its core Data and Insights business, from both new and existing clients across all markets. A pricing review implemented during the second half of FY22 has positively impacted the business with the average revenue per survey completed increasing by 17% year on year. Revenue from regions outside Australia was up 36%, and the firm signed up 57 new global clients.

During the quarter, Pureprofile decided to close the UK presence of its Pure.amplify media business, which undertakes proprietary market research and customer journey mapping to develop strategies for programmatic advertising, media buying and audience insights. The firm said the unit was 'not considered core' and was facing 'challenging times' due to the current macroeconomic conditions in the UK. This unit contributed $1.3m in revenue ($210k for Q1 FY23), had 3 employees and generated a small loss - some of its revenue and clients will be retained and managed via the APAC region.

According to CEO Martin Filz (pictured) 'The additional investment made in Q4 FY22 is delivering a positive return with record revenues across the Company and importantly across our Data & Insights business globally. Q1 momentum sets us up nicely for a strong FY23. We have achieved this whilst continuing to record a positive operating cash flow, strong customer growth and broader revenue base'. The company says it 'remains on track to expand the international business into the larger UK, European and US markets, whilst continuing to grow in Australia'.

Web site: www.pureprofile.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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