Stagwell Group's global insights and strategy firm National Research Group (NRG) has appointed Sushma Panchawati as Senior Vice President, Content & Strategy, overseeing the firm's presence in the Asia Pacific (APAC) region. She is based in Singapore.
Acquired from Nielsen in 2015, NRG specializes in delivering insights for the entertainment and technology sectors. Panchawati (pictured) joins with more than fifteen years' experience, working in product and marketing strategy. Most recently, she was part of the founding team at career advancement platform Edvanza, before which, Panchawati worked for brand strategy and product innovation agency The Sound, leading strategy and research efforts across APAC, EU, Africa, and South America.
In her new role, Panchawati will work closely with both existing and new clients across the streaming, television, and theatrical landscapes, leading brand health, concept evaluation, messaging and positioning, content testing, and creative material testing. Stephen Palmer, President, Content & Strategy, comments: 'With established markets maturing, Asia-Pacific is a region of particular importance for many of our entertainment clients. Sushma's deep expertise and unique perspective across the region will be invaluable to our clients as they navigate the opportunities ahead.'
Web sites: www.stagwellglobal.com and www.nationalresearchgroup.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.