Next15's data, MR and advisory group Savanta has merged four previously acquired companies - ComRes, MSI, YouthSight and MindSpark - under the Savanta brand name.
Created in 2019, Savanta offers a full range of intelligence services, including research and consulting, and data collection and analysis. Brands included in the merger are UK-based reputation, public policy and communications firm Savanta ComRes; US-headquartered Savanta MSI, which works in the healthcare, pharmaceutical, investment, insurance, IT/security, and retirement.sectors; youth research specialist YouthSight, which owns a UK research panel set for global expansion; and France-based qual and user experience specialist MindSpark.
Savanta Global CEO Roger Perowne (pictured) comments: 'The world has seen a fundamental shift in the last decade - we're inundated with information and face overwhelming complexity. The most successful businesses decode this nuanced environment and make fast, nimble, impactful decisions. This is exactly what we wanted to do for our clients. Provide a single, unified Savanta'.
Web site: www.savanta.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.