STRAT7 Launches Advisory Consulting Practice

Insight group STRAT7 has launched a consulting practice called STRAT7 Advisory, to advise business leaders on how to embed consumer understanding into all aspects of their decision making - from market analysis, strategy creation to implementation, to enabling internal processes.

UK-based STRAT7 was founded in 2019 by customer insights community platform ResearchBods and segmentation and advanced analytics specialist Bonamy Finch, together with start-up LiFE. The firm then launched a business strategy offering called STRAT7+, and a technique called strat7.ai, which delivers structured analysis from unstructured data sources at scale. Since its launch, STRAT7 has acquired cultural insights and strategy consultancy Crowd DNA, strategic consultancy Incite, and qual and quant consultancy Jigsaw Research.

Comprised of senior consultants from across the agencies in the group, the new Advisory team will work on engagements with clients on strategy, planning and organisational capability, while also drawing on the specialist skills across the different agencies in the group to deliver 'Always On Customer-Centric' solutions. The team will be led by former PwC consultant Bjorn Dufwenberg and Pranay Jeyachandran, who was previously MD of Incite's Strategy Practice.

STRAT7 CEO Barrie Brien comments: 'The creation of STRAT7 Advisory is a significant evolution for the group. While we continue to be comprised of specialist agencies in insight, data and technology, the creation of the Advisory practice ensures that the whole is greater than the sum of the parts for our clients, and we continue to deliver on their ever-increasing complex needs.'

Web site: www.strat7.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.