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Collage Group Names Chief Revenue Officer

January 18 2023

In the US, cultural intelligence company Collage Group has hired Pat McGlynn for the role of Chief Revenue Officer (CRO), tasked with overseeing company-wide commercial functions and accelerating growth.

Pat McGlynnCollage Group offers consumer insights across race / ethnicity, generation, sexual identity and gender with a focus on high-growth consumer segments. Last summer, the firm raised $25m in an inaugural round of growth capital, which it is using for investments in sales and marketing, and for continued development of its data science and technology platform.

McGlynn (pictured) joins from group management software business Togetherwork, where he served as General Manager, responsible for product strategy, all commercial functions, and customer success. He joined the company through its acquisition of membership software firm Fonteva, where he was the company's CRO. Earlier, he was MD Sales & Account Management - Middle Market and Financial Services, at best practice and talent management insights firm CEB (acquired by Gartner in 2017).

Commenting on the appointment, Group CEO and co-founder, David Wellisch, said: 'Pat has held a successful career in leading high-performing teams and has chalked up achievement after achievement at prestigious growth organizations. We are honored to bring him aboard, and confident his expertise and excellence will help accelerate our growth.'

Web site: www.collagegroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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