In the US, cultural intelligence company Collage Group has raised $25m in an inaugural round of growth capital, which it will use for investments in sales and marketing, and for continued development of its data science and technology platform.
Collage Group offers consumer insights across race / ethnicity, generation, sexual identity and gender with a focus on high-growth consumer segments. Members of the firm's cultural intelligence platforms - Multicultural, Generations and LGBTQ+ & Gender - have access to more than ten years' worth of consumer insights and over 300 studies, with new data unveiled weekly.
New funding has been led by Wavecrest Growth Partners, with participation from industry veteran and investor Dennis Ainge. This is Collage's first round of institutional funding - hitherto investment has either been generated internally or from private investors.
CEO and co-founder David Wellisch (pictured) comments: 'Collage Group was founded on this mission - to help corporations unleash the power of culture to drive brand growth. I could not be more excited to partner with Wavecrest and Dennis Ainge to accelerate our growth and invest behind our technology and data to continue to support our brand partners in their journey toward cultural fluency'.
Web site: www.collagegroup.com .
All articles 2006-22 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.