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Pureprofile Continues Growth

January 30 2023

Australia-based consumer data firm Pureprofile has announced revenue up 21% to $AUD 12.8m for the quarter ended 31st December, the second of its fiscal year 2023.

Martin FilzThe Surry Hills, New South Wales-based company was founded in 2000 and is listed on the ASX. It comprises two divisions: one focused on digital advertising and the other (Research) providing in-depth insights into human behaviour, including ResTech and SaaS solutions, and building in-depth profiles of consumers via proprietary and partner panels. In the previous quarter it managed to raise revenue 17% to $12m despite having to shutter its Pure.amplify Media business in the UK.

In the latest results - preliminary and unaudited at present - EBITDA was $1.2m for the quarter, with EBITDA margin up from 8% in Q1 to 9%, but $320k down year-on-year. This was impacted by loss of income from the UK premises sublease of $245k, occupancy costs related to new premises in India of $60k, foreign exchange loss of $107k and bad debt provision of $115k relating to a UK client.

The firm cited strong growth in its core Data and Insights business as the key driver of growth, with new and existing clients both contributing across 'all markets', and revenue from regions
outside of Australia for Q2 was up 43%. The Pure.amplify business, already hit by the UK closure, has also seen a 14% revenue drop in Australia, for which the firm blames macro conditions affecting advertising markets'

CEO Martin Filz (pictured) comments: 'We're really pleased to see that the business is progressing to plan, with Q2 showing record revenues for the company and an increase in EBITDA margin. The advertising market was soft as expected and reinforces our decision to close the UK performance business last year. Data and Insights continue to perform very well, with regions outside of APAC especially strong, reporting 49% growth. This is where we made most of our investments in Q4 FY22, so it's great to see those investments paying off. Forward metrics such as bids and client wins indicate that we are tracking well for H2 FY23'.

Web site: www.pureprofile.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.

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