Online Brand Rankings

Hitwise has released rankings of the UK's strongest online retail brands, based on searches by 8.4 million UK users. eBay continues to dominate online shopping with 4 times as many successful searches as nearest rival Amazon, and almost 30% of visits to the sector in the week ending 9th October.

For the four weeks ending 9th October 2004, the term 'ebay' and any ebay iterations were responsible for 5.22% of all successful queries (defined as those that resulted in a visit to a site in the Hitwise - Shopping & Classifieds category). Amazon and its brand iterations accounted for 1.3%.

Simon Chamberlain, General Manager of Hitwise UK, says the moment when consumers hit 'search' on their favourite search engine is 'a moment of truth for any brand. This data, based on the largest sample of UK Internet usage available, reveals those companies whose brands have cut through the noise and are front of mind for UK consumers in the run up to Christmas'.

More than half of the most searched for brands appear within the top 20 shopping web sites: eBay, Amazon, Kelkoo, Dell, Play.com, Tesco, Argos, Next, Comet, B&Q and Currys.

Hitwise monitors more than 25 million Internet users interacting with over 500,000 websites across 160 industry categories, via a combination of ISP data partnerships and opt-in mega panels. Its head office is in Melbourne, Australia, with other offices in the UK, US, New Zealand, Hong Kong and Singapore. The company is on the web at www.hitwise.co.uk

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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