Launch for foodmrx Consumer Insight Platform

In Manchester, UK, former Insights Family product chief Jonathan Watson has today launched a new insight platform focused on the food and drink sectors, with tools covering brand and media tracking, consumer profiling and trend-spotting, backed by 1,000 shopper interviews each month.

foodmrx promises a window into the life of UK consumers based on a combination of online surveys and video interviews totalling 1,000 different shoppers every month. The suite covers the Food, Grocery, Beverage and Restaurant industries and serves researchers, marketers and those in product development, senior leadership and buying or commercial teams.

A series of trend reports will also be available via subscription options, 'to help brands put insights into action' - the first of these is Shop, Snack, Sip - How Consumers are Treating Themselves in 2023 and is available at www.foodmrx.com/treat-report . Those downloading the report during launch week can also opt-in for free access to the platform.

Watson, now aged 28, worked most recently as a consultant to marketing and research agencies, and earlier was Chief Product Officer at kids and parents research specialist The Insights Family. He says of his latest venture, of which he is CEO: 'We're all being asked to do more, with less at the moment. Yet consumer needs are evolving by the day. Everywhere you look, there are important opportunities but also urgent risks. Thankfully, our platform takes the hard work and cost out of understanding change'. Watson says the firm will work hard to develop the platform over the next few months, with new features planned, including AI-based; and that it 'expects to build the team out further later this year'.

The company is part of the Rocketmrx Limited group.

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.