Comscore and Adlook in Ad Measurement Deal

Comscore has partnered with brand growth platform Adlook, promising to help clients 'unlock' the way they measure advertising effectiveness across multiple devices and types of media.

Through the deal, Adlook will allow advertisers to include Comscore's Brand Survey Lift (BSL) in their mix of tools, to gain a deeper understanding of their campaigns' impact across various devices, and tailor them for each device and audience. According to Comscore, BSL studies have shown that when CTV is included in the advertising mix, a 10x lift is generated in purchase intent, compared to standalone desktop media; while campaigns with mobile included show a 3x lift in brand consideration intent.

Rory Graham, Director of Sales EMEA, Comscore, says using BSL will allow Adlook to provide advertisers with 'significantly more granularity', covering not just different devices, but also different messaging or mediums. Luca Filardo (pictured), Global Head of Solutions Management at Adlook comments: 'With our deep understanding of modern media consumption habits, coupled with Comscore's expertise in data analytics, we are leading the way in measuring the true impact of any upper funnel marketing campaign'.

Web sites: www.comscore.com and www.adlook.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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