First-party data platform Dynata has rolled out its proprietary inBrain survey-based monetization platform to the Asia Pacific region - specifically in Australia, India, Japan and New Zealand, with other Asian markets scheduled this year and next.
Dynata taps ongoing research relationships with nearly 70 million opted-in consumers around the world to compile data comprising thousands of attributes. In 2021, the firm acquired consumer engagement and survey platform inBrain.ai, which provided targeted rewards to encourage survey-taking.
Previously only accessible in the Americas and Europe, inBrain has now been made available in the four APAC countries, to help clients source, qualify and engage real mobile-first consumers. Focusing on hard-to-reach younger audiences, the platform offers survey opportunities through daily-used apps - including for fitness and lifestyle, among others - rewarding members with points or prizes within mobile games.
Dynata says that alongside the roll-out, APAC clients can also access expanded global capabilities through last year's acquisition of Branded Research and new loyalty and recruitment partnerships in the Americas and Europe. James Burge (pictured), MD for Asia-Pacific, comments: 'The growth of inBrain in the Asia-Pacific region and the local Australia and New Zealand markets is one example among many of Dynata's innovations that deliver excellent reach and high-quality data'.
Web site: www.dynata.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.