Kynetec Launches AgMeta Market Insight Platform

Agricultural and animal health insights firm Kynetec has launched a platform called 'AgMeta', providing insight to help commercial teams plan, target and track sales in the seed and crop protection market.

With a local presence across 30 countries and working regularly in more than 80, the firm's specialist areas include animal health and nutrition, crop protection, farm machinery and equipment, seed/biotech and fertilisers. Currently available in the US, the new AgMeta combines Kynetec's FarmTrak data, sourced from around 25,000 farmers, with analytics using custom-built machine learning algorithms for applications to address 'ag-related' questions. In addition, it integrates external data sources, including those relating to pests, commodity prices and acreage forecasts, providing sales managers and their teams with a 'better perspective' on what is happening in the market and why.

With AgMeta, clients can identify opportunities with non-customer clusters, and access competitive intelligence. Specifically, the tool offers insights on the most relevant sales targets to pursue; overview maps summarizing market share, and market size by product; data on competitor products for like-for-like comparisons; and market data to set targets at a country level. It also delivers zoom-in maps on cropping per country; views of total acres by geography, cultivated acres, and rotations; percentage growth of both volume and market share; and insights into distributor share; along with export sales targets in excel files.

Nomman Ahmed (pictured), Executive Director of Global Analytics, comments: 'With the release of AgMeta, sales managers and their teams can readily access forward looking granular data to better execute sales into the market. They can truly understand the who, what, why, when, and how behind seed and crop protection purchases - tailoring go-to-market activities accordingly.'

Web site: www.kynetec.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.