Prosper Launches 'AI Bundle' Consumer Dataset

In the US, business intelligence solutions firm Prosper Insights & Analytics has launched a tailor-made consumer dataset called the Prosper AI Bundle, to provide companies with the data needed to train predictive and representative machine learning applications.

Prosper Insights & Analytics delivers market intelligence and analytics, and runs a scientific monthly survey of consumer behavior, motivations and intentions representative of the US population. More than twenty years of zero-party data from the survey is available in a master aggregated dataset, which can now be used to mine, train and create targeting and predictive models.

The survey's representative data has since 2003 been the resource for the National Retail Federation, used to trend and track consumer spending for all retail holidays throughout the year.

CEO Gary Drenik (pictured) comments: 'Data quality is the great barrier to AI implementation at scale. There's a reason that 'garbage in, garbage out,' is such a commonly cited phrase in AI projects: your artificial intelligence is only as smart as the data it's trained on. The 'Prosper AI Bundle' is built on the most trusted consumer survey dataset in the industry, which is already seeing some amazingly predictive AI applications'.

Web site: www.prosperinsights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.