Faster Horses Takes YouGov Name

YouGov has fully integrated Australian insights consultancy Faster Horses, and brought it under the YouGov corporate brand, two years after it acquired the business.

Launched in 2014 by former Ipsos execs Peter Fairbrother and Veronica Mayne, the firm previously known as Faster Horses currently has offices in Sydney, Perth, Canberra, Melbourne and Brisbane. YouGov bought the business two years ago to help with its expansion in the country as well as in a number of specific industry segments.

Laura Robbie (pictured), YouGov's APAC CEO, comments: 'For the past two years, YouGov and Faster Horses have been working together to offer clients a world class connected data proposition that provides a continuous stream of consumer insight data globally. The rebrand is the final stage of the integration process and will further accelerate our growth as we fully align as a combined entity'.

Web site: www.yougov.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.