First-party insights data company Dynata has appointed Brad Brockhaug for the newly created role of Chief Commercial Officer (CCO). He is based in New York.
Dynata taps ongoing research relationships with nearly 70 million opted-in consumers around the world to compile data comprising thousands of attributes. In June, the firm rolled out its proprietary inBrain survey-based monetization platform to the Asia Pacific region - specifically in Australia, India, Japan and New Zealand, with other Asian markets scheduled this year and next.
Brockhaug (pictured) joins with more than three decades' revenue leadership expertise in the tech sector. He most recently worked at fan and consumer experience specialist ANC as Chief Revenue Officer, leading the go-to-market organization and the operationalization of the firm's commercial strategy. Prior to this he was Chief Revenue Officer at Sports Illustrated Play; General Manager, Worldwide Commercial Business Unit at Microsoft; and General Manager & VP of Africa at Nokia.
At Dynata, Brockhaug will be responsible for managing all facets of go-to-market approach; and for supervising and promoting innovation throughout the organization - across functions such as product development, marketing and sales. CEO Mike Petrullo comments: 'The creation of this role is a testament to our commitment to innovation and adaptability, enabling us to better align our strategies with evolving client needs, enhancing our competitive edge in the market. Brad's wealth of global leadership experience will further enhance Dynata's ability to deliver high-quality data and actionable customer insights to customers'.
Web site: www.dynata.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas unless otherwise stated.