Five Promotions for Behaviorally

US shopper insights firm Behaviorally has announced a number of recent promotions, including Sheryl Brie to SVP of Behavioral Qualitative and Paul Markovic to VP of Behavioral Qualitative. Zoe Williams becomes a Desktop Support Engineer, and Cody Fry and Kevin Garcia Insights Analysts.

Behaviorally combines a proprietary behavioral framework with insights and category expertise to help clients define and analyse the factors influencing consumer purchasing. In the past two years, the company has seen rapid growth with new offices in cities around the world including Los Angeles, Mexico City, Dubai, Sydney, Melbourne, Manila, Paris, Hanoi and Bangkok.

Brie is promoted from VP and joined forerunner company PRS IN VIVO USA in 2008 after spells in field roles at US firms Fieldwork, B/R/S Group, Focus Pointe Global and Ziment. Markovic, previously a Director, joined PRS IN VIVO in 2012 after working at Plaza Research and began his career as a Pharmacy Technician.

Williams has worked at the company for two years as an IT Desktop Engineer, after a stint as a Technical Trainer at AWS, and holds a Bachelor's Degree in Computer Science from Kean University. Fry joined this year as an Intern and then an Insights Associate after achieving a Bachelor of Science in Mathematics at Rowan University. Garcia joined the company in 2021 and has previously worked in MR roles at TEC Solutions, pet toys firm Hugglehounds and Write on Sports, Inc.

Behaviorally's Group President Crispin Beale says of the promotions: 'These outstanding individuals have exhibited unwavering dedication and made significant contributions to our company's journey. We have full confidence that they will thrive in their new roles, driving our company's ongoing success'.

Web site: www.behaviorally.com .


Pictured left to right starting with top row: Brie and Markovic; Williams and Fry; Cargia

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.