Kantar has announced the launch in Spain of its Campaign Audience Validation solution, which helps guide strategic decision-making for ad campaigns.
The firm says the move will give agencies and advertisers in the country greater control of their campaigns, with a unified view of de-duplicated audience reach and frequency. The tool is already available in Argentina, Brazil, Chile, Colombia and Vietnam.
According to Antonio Wanderley (pictured), CEO of Kantar Media for Spain, Latin America, APAC and Africa: 'With this launch we reinforce our commitment to help agencies and advertisers navigate this dynamic advertising ecosystem, offering them independent and reliable metrics to optimise the impact of their campaigns across screens, and evaluate their current and future strategy'.
Web site: www.kantar.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.