Australia's Nature Adds Brand Strategist

Insights consultancy Nature has appointed Gareth Joe, formerly Associate Strategy Director at branding agency Principals, as Brand Strategist.

Nature was established in 2007 and offers a wide range of methodologies for segmentation, brand and communication, pricing, conjoint and customer value studies. With offices in Melbourne and Sydney, the company appointed its first People and Culture Director at the end of 2022 and since then has recruited at scale for both locations.

Joe brings a decade of experience including local and global brand planning across B2C and B2B sectors, at firms including FutureBrand, The Contenders, and most recently independent branding agency Principals where he was a Senior Strategist and then Associate Strategy Director during a stay of almost five years.

In his newly created role he will work with Aliya Hasan, Nature's Head of Strategy, who comments: 'Gareth is a brilliant brand thinker. His appointment adds greater depth to our 360 strategic consulting capabilities - across marketing, brand, and communications. We're looking forward to seeing his curiosity and creativity flourish as we step into 2024 with a slate of exciting foundational brand strategy and experience projects'.

Web site: www.nature.com.au .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.