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Dutch Acquisitions for Frankfurt's moveXM

April 2 2024

German CX management software company moveXM has announced the acquisition of two Dutch SaaS sister companies specializing in customer and employee feedback and customer review software - Feeddex BV and 5-Star Specialist BV.

Dutch Acquisitions for Frankfurt's moveXMmoveXM helps client companies measure, analyze and improve experience along the entire customer journey. It was founded in 1995, is headquartered in Frankfurt am Main and has around 70 employees. The Feeddex Group was founded in 2001 and offers software for customer and employee research, including a multilingual application backed by an in-house development team. Sister company 5-Star Specialist BV offers tailor-made feedback and reputation management tools designed to elevate customer and employee experiences.

The buys, for which terms were not disclosed, were facilitated by investor Pride Capital Partners. The combined company boasts expanded product and service offerings, targeting a broader range of customer segments and needs, and will provide synergies in administrative and corporate structures, as well as long-term benefits in product development and market positioning.

moveXM CEO Holger von Seherr-Thoß comments: 'We are thrilled to welcome the Feeddex Group to the moveXM family. This acquisition is a strategic step forward in our mission to deliver exceptional CXM solutions. The combined strengths of our teams and technologies will enable us to offer more target group-oriented solutions to a broader market potential, fostering growth and innovation in the CXM sector'. Lars van 't Hoenderdaal, Managing Partner at Pride Capital Partners, says the buy 'is a big step in the development of moveXM to become the leading CXM platform in Europe'.

Web site: www.movexm.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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