New Features for Collage's fluen.ci

In the US, cultural intelligence specialist Collage Group has added new features to its fleun.ci SaaS application: a Head-to-Head Dashboard, providing competitive insights; an Industry Dashboard giving a category-level view of brand-specific consumer sentiment; and an enhanced Audience Insights offer.

Headquartered in Bethesda, MD, Collage Group offers consumer insights across race / ethnicity, generation, sexual identity and gender with a focus on high-growth consumer segments - clients use its services to understand their audiences and to create impactful and efficient campaigns that accelerate brand growth and ROI. The AI-based fluen.ci solution was launched in October and gives clients 'instant access to culture-centric, brand-specific insights'.

The firm says the latest enhancements will enable marketers to improve brand health, benchmark brand performance against competitors within industry, optimize ad reach and effectiveness, and expand into new segments and markets. The Head-to-Head Dashboard allows clients to compare a brand to specific competitors on future purchase intent, preferences and perception, as well as on Collage's proprietary cultural relevance metric B-CFQ (Brand Cultural Fluency Quotient). Data can be split by generation, race and ethnicity, gender, and other psychographic and behavioral attributes, and around one thousand brands are measured, with a consistent baseline methodology.

Uses of the Industry Dashboard include gauging the reach of competing brands across diverse segments, and evaluating strategic brand partnership opportunities. Audience Insights promises 'an unparalleled depth of understanding about any persona or audience' and can be combined with consultation with Collage Group experts to construct audiences of interest or analyse existing results more deeply. The company has also upgraded search capacity in its Insights Hub, which contains 'a wealth of deep cultural research', including nearly 600 reports.

CEO and co-founder David Wellisch says of the launch: 'We're especially excited about the new Head-to-Head Dashboard as one key example of technology innovation that sets Collage Group apart from competitors. Cultural intelligence is at our core, and we pride ourselves on being able to guide marketers and insights professionals on how to drive brand love, future purchase intent, and advocacy among the largest growing consumer segments;.

Web site: www.collagegroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.