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Collage Launches Cultural Insights Tool fluen.ci

October 30 2023

Cultural intelligence specialist Collage Group has launched an AI-based solution called fluen.ci which it says gives clients 'instant access to culture-centric, brand-specific insights'.

David WellischCollage Group says the tool is grounded in its more than twelve years of in-depth experience of cultural research and has 'no equivalent in the marketplace'. Users of the fluen.ci application can connect their brand data to actionable, diverse consumer psychographics, values, beliefs, habits and attitudes.

The application, built with the assistance of nine partner or 'member' brands, taps the firm's continuous testing of 'thousands' of brands and ads among diverse consumers to explore how they perform across the key components of what it calls 'Cultural Fluency'. fluen.ci allows brands to deep dive into specific consumer cohorts including diverse segments such as Black Gen Zers and LGBTQ+ parents.

'We built fluen.ci to answer the challenge brands face marketing to a culturally diverse, fragmented country', comments CEO and co-founder David Wellisch (pictured). 'The AI-powered application offers our members instant access to deeper, more actionable, brand-specific consumer insights. These rich cultural insights illuminate a brand's performance across all consumer segments, compare performance to competitors, and connect the performance data to deep consumer insights for action and growth'.

The group, which last summer raised $25m in an inaugural round of growth capital, is online at www.collagegroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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