New CEO for Intra as Moshenska Moves to COO

Panel company Intra Research has appointed Helle Raun Oddershede as its new CEO, taking over from Marina Moshenska who moves into the role of Chief Operating Officer.

Intra is part of data and research group STATCO, alongside sister companies Dive and RAIT. Intra's panels operate in 70 countries in Europe, the Middle East, Africa, Southeast Asia and the Americas, but with a strong focus on Northern Europe. The firm also offers fully customized services for research agencies, media agencies and end clients, from scripting to data delivery.

Oddershede (pictured) has worked in the market research industry since 2007, and was owner of Nordic panel provider M3 Research until its acquisition by Bilendi in 2015. She then served as CEO of the acquired company for a number of years, before joining Danish research firm Wilke, part of RAIT, and then Bulgaria-based panel provider JTN - in both cases as Business Development manager.

Kaspar Jänes, Chairman of the Board at Intra, comments: 'We have always been strong in Northern Europe, but our expertise extends globally. With Helle's great experience with Nordic panels and international clients, we are well-equipped to grow our market share'.

Moshenska joined Intra in 2019 and was promoted to CEO a year later - she has overseen a rapid expansion of the company's geographical coverage.

Web sites: www.intraresearch.com and www.statcogroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.