Innovid and Nielsen Explore Cross-Media Collaboration

Independent ad delivery and measurement platform Innovid has announced a partnership with Nielsen, exploring the potential for giving clients seamless access to Nielsen ONE together with Innovid's 'full coverage of the streaming universe'. Separately, Innovid announced Q2 revenue up 10 to $38.0m.

Nielsen ONE is the company's deduplicated cross-media measurement system, rolling out now after many years of development and measuring audience for ads and programs across linear, streaming and digital. Accessing this via Innovid's ad serving infrastructure would, the firms say, 'provide a seamless workflow, ultimately driving greater usability and coverage for cross-media ad measurement'.

At present the partnership is in evaluation mode, with the technical integration of the two platforms to be tested in the coming months, but the firms say its aim is 'a simplified workflow [which] would increase measurement quality, reduce operational workload, and allow Nielsen ONE customers to leverage Innovid's full coverage of the streaming universe'. Advantages include greater scale and coverage for Nielsen ONE as well as 'efficiencies', perhaps hinting at a closer integration of the companies in the future.

Nielsen CEO Karthik Rao comments: 'We're excited to collaborate with Innovid to explore how combining our unique capabilities can make a greater positive impact on the future of audience measurement. Nielsen's work to capture all the ways that people engage with content and ads is essential so that advertisers, creators and the industry know what's being watched and we continue to innovate on top of our leading measurement approach to better serve the changing industry'. Innovid CEO and co-founder Zvika Netter adds: 'By joining forces with Nielsen, we are excited to continue to build a better, more transparent TV ecosystem. We are proud to have an independent platform that the world's leading brands, agencies, publishers, and technology partners use to power the future of TV. We remain committed to driving innovation and working with industry partners to solve critical problems in CTV and digital advertising, as we have with our recent Harmony initiative'.

In the last year, Nielsen has also partnered with GWI and LiveRamp to integrate and enhance the performance of ONE.


Innovid also reported results for Q2 last week, including revenue up 10% to $38.0m and adjusted EBITDA up 29% to $5.9m. The company is forecasting full year 20204 revenue in the range $156 million to $163 million, representing annual growth between 11% and 16%.

Web sites: www.nielsen.com and www.innovid.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.