Daily Research News Online no. 3727 - Australians Click to Help Tsunami Victims

Australians Click to Help Tsunami Victims

January 20 2005

Millions of Australians have visited charity web sites in the aftermath of the tsunami, according to Nielsen//NetRatings. Oxfam and World Vision saw the number of unique browsers visiting their Australian sites increase by over 500 percent in the week commencing 26th December.

SiteCensus reports that audiences to Oxfam's site soared to 33,500 unique browsers in the week, a 608% increase from the previous week. Traffic to worldvision.com.au jumped to nearly 60,000 unique browsers in the same seven days, compared to 9,500 in the week before the tragedy. Oxfam also grew its page impression count by 500%.

Nielsen//NetRatings SiteCensus Growth in traffic to www.oxfam.org.au 26 December 2004 – 8 January 2005
Week	Unique Browsers	Page Impressions
19 – 25 Dec 2004	4,736	23,431
26 Dec 2004 – 01 Jan 2005	33,549	141,502
02 – 08 Jan 2005	38,426	171,367

Nielsen//NetRatings SiteCensus Growth in traffic to www.worldvision.com.au 26 December 2004 – 8 January 2005
Week	Unique Browsers	Page Impressions
19 – 25 Dec 2004	9,686	169,466
26 Dec 2004 – 01 Jan 2005	59,909	453,463
02 – 08 Jan 2005	69,008	599,964

Particular peaks in daily traffic were registered between 29 and 31 December and on the 4th of January, the first official working day of the New Year. The page impressions at Oxfam's sites were at 1400 on December 26th, climbed to 30,000 on 29 December, to 38,000 on 30 December and peaked at over 39,000 on the 4th of January.

World Vision saw its page impressions climb from 12,000 on 26 December to 92,000 on the 29th of December and to around 115,000 on the last two days of 2004. In addition to an unmatched traffic peak of 123 thousand impressions on January 4, World Vision's tsunami cricket fund-raiser attracted over 13,000 unique browsers on the 10th of January, viewing 110,000 pages.

'In these times of crisis, the Internet proves to be a true interactive medium' comments Andrew Eckford, Senior Analyst, Nielsen//NetRatings Australia. 'In addition to providing 24/7 real-time information and awareness, it enables people to respond, act and help immediately'.

The company can be found at www.nielsen-netratings.com.au

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.