UK Surfers Stream to 'The Revenue'

With the tax return deadline today and fines for late filing, UK taxpayers are rushing to the web site of the Inland Revenue, according to online measurement specialist Hitwise. Visits to the site are up 48% since the first week of January.

The site, www.inlandrevenue.gov.uk , allows users to file their tax return form online, and held a 5.2% share of the online government sector for the week ending January 22nd, just behind the Government category's leader Job Centre Plus (5.6%). On January 30th last year, Inland Revenue achieved a market share of 8.7% - a 20% increase between January 26th and January 30th based on Hitwise daily data.

Hitwise Search Terms data for January also reveals that 'inland revenue' is currently the most frequently searched-for term within the online government sector, although various forms of 'job centre' between them take a larger share.

Hitwise monitors how 25 million Internet users interact with over 500,000 websites across 160 industry categories each day, via a combination of ISP data partnerships and opt-in mega panels. Its own web site is at www.hitwise.co.uk

Editor's Note: The quickest place to find public sector web sites worldwide - in our experience - is Gunnar Anzinger's library at www.gksoft.com/govt/en/ - select a country and use Ctrl+F to find local and national bodies, police, healthcare etc.. Along with other desk research resources for the sector, supplier lists and selected news, this can be found linked from MrWeb's sector focus page at www.mrweb.com/public

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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