SuperBowl Stats
February 7 2005
So the Patriots beat the Eagles and established the first 'dynasty' since Dallas in the '90s. Confused? Well most Americans say that the ads or spending time with friends and family are more important than the game itself anyway, according to comScoreQ2's annual look at the off-the-field stats for the SuperBowl.
More than three-quarters (76%) of respondents planned to watch the game from their homes, while 19% planned to be at a friend or family member's house and 5% from a bar or restaurant.
| Q: What aspect of the game do you enjoy most? |
Source: comScoreQ2
Base: 1,530 interviewed January 28-31, 2004
|
| |
Males |
Females |
Total |
| Watching the game |
66% |
31% |
49% |
| Watching the ads |
18% |
38% |
28% |
| Spending time with friends or family |
16% |
30% |
23% |
| |
| Total |
100% |
100% |
100% |
| |
When asked to select which three brand advertisements they most look forward to seeing, fully 80% of survey respondents mentioned Budweiser/Bud Light and nearly 64% of consumers included Pepsi/Diet Pepsi, while McDonald's finished in third with 19%. Two out of three consumers said Budweiser was last year's most memorable advertiser.
Asked which was their favorite Super Bowl ad of all time (from a list of ten well-known ads), almost half picked the first 'Budweiser Frogs' advertisement from 1995. The 1993 McDonald's ad featuring Michael Jordan and Larry Bird playing 'horse' and making seemingly impossible shots took second place, with nearly 8% and Budweiser also took third place (7%), with its 2001 ad featuring Cedric the Entertainer accidentally soaking his date with a shaken-up beer.
Nearly two-thirds (63%) of Americans believe that Anheuser-Busch made the right decision in not running an ad spoofing Janet Jackson's revelation from last year, and the majority of respondents ('though fewer men than women) believed the FCC either acted appropriately or not harshly enough in fining CBS $550,000 for the incident.
62% of those with an opinion either way correctly predicted the Patriots' third Super Bowl win in the last four years. One-third of respondents planned to take an active role in selecting this year's MVP (Most Valued Player) by voting online or through cellular phone text messages.
comScore Q2 is the survey research division of online measurement specialist comScore Networks, which is on the web at
www.comscore.com . Full results of the comScore Super Bowl Survey are available by emailing
press@comscore.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
