Fuel Cycle Launches First UX Tool

Santa Monica, CA-based insights software firm Fuel Cycle has launched FC UX, a UX research platform promising agile testing for modern digital product teams. The new platform builds on the firm's acquisition of UX research tech company getCurious.

Fuel Cycle combines online communities with other digital feedback methods and agentic AI. The new platform is its first foray into UX-specific tools, and offers what it calls 'a modern, scalable alternative to legacy testing tools', allowing users to validate new features, optimize user flows and test early-stage concepts, in 'hours not weeks'. The platform features AI-native Analysis, including real-time summaries and instant highlights; and cross-device testing, capturing user behavior across desktop, iOS and Android with full-screen recording.

getCurious founders Anshul Divakar and Nitin Matiyali (pictured above and below respectvely) assume key roles in driving product innovation and market strategy for FC UX. 'getCurious set out to disrupt the old way of doing UX research,' says Fuel Cycle President and CEO Eran Gilad. 'Now, with the power of Fuel Cycle behind it, that disruption becomes unstoppable. We're not just scaling innovation; we're setting a new standard for how enterprises connect with their users.' Chief Strategy Officer Rick Kelly adds: 'Legacy platforms have become blockers, not enablers. FC UX resets the standard with a fast, intuitive, and enterprise-ready experience that makes UX research as agile as the teams who rely on it.'

The new platform can be used by brands or agencies. Web site: www.fuelcycle.com .