New Reddit Suite Includes Listening Tool

Social news aggregation and community forum company Reddit has launched a suite of tools called Reddit Community Intelligence, tapping the 'collective knowledge' of billions of conversations on the platform to provide marketing intelligence.

Reddit's registered users, known as 'redditors', submit content including text, images and videos, on which other members vote to move them up or down lists called 'subreddits'. Those receiving the most up votes can appear on the site's home page.

Two initial products are available in Alpha now: Reddit Insights and Conversation Summary Add-ons. The first of these is a scalable, AI-powered social listening tool designed to surface insights from Reddit's twenty year archive of conversations. The second is an ad feature which dynamically integrates positive content from Reddit users directly below an advertiser's creative.

Reddit Insights, billed as 'a global focus group at your fingertips', can be used to find trends and cultural insights, validate creative concepts or monitor brand health. Publicis has been the exclusive Alpha tester of this tool, using it for campaign planning, competitive intelligence and product development, among other purposes.

Reddit COO Jen Wong comments: 'These new products are features I've wanted to build since my first day at Reddit. In a world increasingly flattened by AI, the value of human content on our platform only grows. With Reddit Community Intelligence, we're not just surfacing insights and conversations; we're offering deep context, perspective, and the voice of real people at scale.'

Corporate web site: www.redditinc.com .