Juice Brought Under Phoenix Wing

Phoenix Marketing International has acquired African American panel specialist Juice Market Research, which offers consumer and social syndicated studies as well as customized research.

Juice brings Phoenix experience in ethnographic research, focus groups, attitudinal/awareness studies, brand equity and product development, plus additional expertise in advanced modeling techniques. Juice founder Mark Boles will join Thomas Payne's team at Phoenix Consumer Insights, and remain President of Juice.

According to Boles, Juice fills a gap in that most companies market to African Americans but 'no one effectively tells them how based on measuring the pulse' of the community. 'With the combination of the Juice Research Panel and the resources of Phoenix, I expect Juice to be the nation's leading research and marketing services firm specializing in the African American market. With firms such as Bank of America stating that they expect 80% of their future growth from African American, Hispanic and Asian markets in the U.S., there are few limits to our growth opportunities'.

Phoenix offers primary and syndicated marketing research, database analytics and modeling expertise to companies in the financial services, consumer package goods, automotive and travel and leisure industries. It is online at www.phoenixmi.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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