Criteo and WPP Media in CTV Targeting Partnership

Criteo has announced a partnership with WPP Media - until recently known as Group M. The deal brings WPP Media's Open Intelligence and its supply partner relationships together with Criteo's real-time commerce intelligence to help clients target consumers at scale across CTV inventory.

The partnership promises a turnkey solution including activation of the audiences in any Demand Side Platform (DSP). Criteo's commerce signals derive from around 17,000 eCommerce sites, 200 global retail partners and thousands of open web publishers, accounting for more than $1 trillion in annual eCommerce sales. Open Intelligence will enrich these signals to create high-intent shopper audiences, which can be activated using Criteo's Commerce Grid Supply-Side Platform and its curated Deal IDs.

;This partnership is 'about more than better targeting.' says Joseph Meehan, GM Global Commerce Supply at Criteo. 'It's about giving brands the ability to reach broad audiences with the same level of precision and measurability they expect from digital.'

Sandy Welsch, Executive Director Global Commerce Partnerships & Tech Enablement at WPP Media comments: 'There is a confluence occurring where traditional brand ambitions of reach and frequency are being met with the fast-emerging metrics of performant commerce media. By combining the strength of Criteo's commerce signals with Open Intelligence, we're accelerating the assimilation of the two - unlocking full-funnel, performance-driven strategies in CTV.'

Web sites: www.criteo.com and www.wppmedia.com .