Strategus Launches Automobile Ad Attribution Product

In Denver, Colorado, data-driven CTV ad firm Strategus has launched an attribution system called SalesLink for Auto, directly linking CTV ad exposure to real-world sales outcomes for its automotive marketer clients.

Strategus' platform delivers audience-centric campaigns to CTVs and other streaming devices, via data partnerships, curated publisher deals and advanced targeting. Its managed services offer includes attribution, targeting, optimization and analytics.

SalesLink for Auto uses compliant, identity-resolved data and can be customized to report the advertiser's choice of KPIs, whether it be vehicle sales, dealership visits, or high-intent web engagement. The solution is powered by Snowflake's secure data collaboration capabilities and Experian's Outcomes measurement solution, which combines identity, consumer marketing and automotive data to quantify real-world results. Users are promised near real-time insights into which campaigns are driving meaningful outcomes, and Strategus says the system will be expanded to add other verticals, including retail and financial services.

CEO Todd Porch (pictured) comments: 'We're proud to lead the market with an attribution solution that reflects what advertisers actually want to know - not just what the DSP can show. SalesLink for Auto provides auto marketers with proof of performance that's actionable, timely, and designed around their business goals.' Erik Hjermstad, Vice President of Product, of Experian Automotive adds: 'We are committed to helping marketers connect digital advertising to real-world results in a privacy-first way. Our identity and data assets play a critical role in enabling closed-loop attribution at scale, and we're excited to collaborate with Strategus to bring this capability to CTV advertisers.'

Web site: www.strategus.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.