BIScience Rounds Out Cross-Platform Intelligence Offer

US company BIScience, developer of the AdClarity campaign intelligence platform, has added US linear TV coverage to its existing digital, social, video and CTV capabilities, via the launch of the TV Intelligence Suite.

The firm says AdClarity took the opposite path to most legacy ad intelligence providers, which 'were built around linear TV and have gradually expanded into digital.' The platform provides a granular picture of US local advertising, covering more than 250 categories and industries, including top spending sectors such as CPG, financial services, news and media, and technology.

AdClarity's own data says total tracked US digital advertising spend reached $174.4 billion in 2025, with CTV the fastest-growing channel at $38 billion; and that the latest move added around $51 billion in linear television spend. The Linear TV coverage spans more than 100 US networks and local affiliates, including ABC, CBS, FOX, NBC, and leading cable, news and sports channels, with breakdowns by Designated Market Area (DMA), daypart, program and creative execution.

The platform uses the firm's proprietary data infrastructure, spanning 52 global markets and 30 million opt-in panelists. Data goes back to 2018 and is updated daily. Features include real CTR analysis for each ad and campaign, and Ad Objective attribution, which classifies ads as performance or brand awareness.

Dorit Kaplan (pictured), VP Product and Strategy at BIScience, says the launch means clients no longer have to 'stitch together disconnected tools with incompatible metrics' in order to understand where advertising budgets are moving between digital and television.

The TV Intelligence Suite is available now for enterprise customers in the US, while CTV coverage is also available in Germany, Canada, the UK and Australia.

BIScience was founded in 2009 and has six global offices with 150 employees. In addition to AdClarity, it also offers Consumer Behaviors for audience insights, and Purchase Data for transaction analysis. Web site: www.biscience.com .