Ad Measurement Deal for Nielsen and WPP Media

WPP Media has announced an audience measurement agreement with Nielsen, spanning TV, streaming, audio, and cross-platform ad performance, and delivered via Nielsen ONE.

Nielsen says the move builds on its recent momentum in collaborating with the industry to bring enhanced interoperability and simplicity to media buying and selling, giving advertisers more actionable insights to inform their campaign planning. The firms also plan to integrate Nielsen's solutions, backed by its ID System, person-level data from its panels, and its big data technology, into WPP's end-to-end media delivery platform Open Media Studio (OMS).

Nicolas Grand (pictured), Executive Director of Research and Investment Analytics at WPP Media - until recently known as GroupM - comments: 'At WPP Media, our priority is equipping clients with the intelligence and tools they need to drive measurable growth. Nielsen's continued innovation in advanced measurement - especially the combination of Big Data with trusted Panel insights - makes them a valued partner in that mission. By integrating Nielsen's advanced audiences into WPP Open, we're building a more seamless, interoperable planning and measurement ecosystem that empowers advertisers to optimize performance and accelerate growth.'

Matt Devitt, Head of Advertisers and Agencies at Nielsen says such collaborations 'help us collectively power the future of audience measurement and technology that actually helps advertisers connect with audiences.'

Web sites: www.wppmedia.com and www.nielsen.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.