Senior Insights Hire for Reddit

Former Twitter and Samsung Ads researcher Robert Turnbull has joined social news aggregator and community forum Reddit, as Head of Insights for EMEA and Australia.

Turnbull (pictured) spent seven years at Twitter, rising from Analyst roles to RM, before leaving in July 2023 for Samsung Ads where he was Senior Data Solutions and Insights Manager before a recent promotion to Head of Data Solutions and Insights for EMEA.

Reporting to COO Jen Wong, Turnbull will take responsibility for growing the insights offering in the region, as the firm builds on a recent strategic decision to develop products based on its massive trove of constantly refreshing data.

Reddit's registered users, known as 'redditors', submit content including text, images and videos, on which other members vote to move them up or down lists called 'subreddits'. Those receiving the most up votes can appear on the site's home page. Two months ago the company launched a suite of tools called Reddit Community Intelligence, tapping the 'collective knowledge' of billions of conversations on the platform to provide marketing intelligence. Initial products under this banner are social listening tool Reddit Insights; and Conversation Summary Add-ons, an ad feature which dynamically integrates positive content from Reddit users directly below an advertiser's creative.

Corporate web site: www.redditinc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.