Senior Hires for Measured

Texas-based campaign effectiveness platform Measured has appointed Mike Finnell as SVP of Marketing, and Andy Dubickas as VP of Strategic Partnerships.

Measured makes use of machine learning and data science to help marketers manage, test, plan and optimize a full-funnel media portfolio. The firm was established in 2017 but formally launched only two years later, as a 'cross-channel incrementality measurement and decisioning' platform. Eighteen months ago it launched a platform promising marketers the ability to view incremental ad performance across all paid media platforms, in one place, without the need to track users across the web.

Finnell (pictured above) previously served as Vice President of Global Demand Generation at cross-channel CX platform Iterable, where he helped drive demand generation and growth strategy. Earlier he worked at Pyramid Analytics and Reltio.

Dubickas (pictured below) brings more than two decades of experience leading commercial strategy and enterprise growth across ad tech, SaaS and media businesses. Most recently he was a Partner at Aperiam, advising media and technology firms, and earlier he held leadership roles at Lux Research, Ordergroove, Nielsen and Visual IQ.

Co-founder and CEO Trevor Testwuide comments: 'Mike and Andy are exceptional GTM leaders who each bring unique strengths to our team. Mike's track record of building world-class marketing organizations and his deep expertise in enterprise-level growth strategies make him the ideal leader to guide Measured's marketing efforts. Andy's proven ability to champion key strategic partnerships will be instrumental as we continue to scale globally.'

Web site: www.measured.com .