Comscore Unveils Viewing Data Showcase The Scoreboard

Comscore has launched The Scoreboard, an interactive online showcase for its cross-platform measurement data, including behavioral insights for TV, digital, social and theatrical audiences.

Comscore says the new portal 'brings consumer trends to life through storytelling and vivid data visualizations,' highlighting the breadth of challenges it solves for clients. Examples include showing how News dominates local TV viewing across markets, or illustrating how social media chat around Squid Game overlays with Netflix app usage to reveal the influence of viewers' friends and networks.

The Scoreboard is made up of modules, each showcasing a different Comscore data set or lens on consumer behavior. Some of these - like theatrical insights module Box Office or social media influence tracker Content & Conversation - will be refreshed monthly, while others including Trendline and evolving Viewership modules will be updated more dynamically.

According to CMO Jackelyn Keller, 'The Scoreboard illustrates the power of Comscore's assets and intelligence, showcasing the breadth and depth of what we offer, from syndicated digital data to bespoke solutions through CustomIQ... It delivers on our brand promise to translate complexity into something simple and accessible, providing actionable insights that show the real world in motion.'

The Scoreboard can be found at go.comscore.com/scoreboard .