NIQ Launches Product Insights Solutions in Canada

Consumer intelligence company NIQ has announced the Canadian roll-out of its Product Insights solutions (NPI), which provide CPG and retail enterprises with a detailed catalogue of the specific product attributes consumers search for when they shop.

NPI combines NIQ's market measurement expertise with Label Insight's deep product attribute data to provide a unified view of how products are formulated and positioned. The tool is currently available in the US and is set for launch in 25 more markets on three continents in the next eighteen months.

NPI's analytics and insights help clients understand changes in global regulation, as well as consumer response to product and price changes. The former include origin labeling and food additive bans across markets, while the latter covers attitudes and requirements in terms of dietary, sustainability and clean label characteristics. The tool is available for both Food & Beverage and Beauty & Personal Care segments, with tailored attribute packages for each sector, and offers localized insights including claims such as 'Made in Canada' and 'Product of Canada'.

Mike Ljubicic, MD of NIQ Canada, comments, 'Canadian consumers are increasingly driven by transparency, sustainability, and health-conscious choices. With NPI, brands and retailers can now tap into granular product-level insights to meet these evolving expectations and drive smarter innovation.'

More info is at www.niq.com/product-insights .