NIQ to Roll Out Product Insights in 25 Markets

NIQ has expanded its Product Insights (NPI) solutions, which provide CPG and retail enterprises with a detailed catalogue of the specific product attributes consumers search for when they shop. Currently available in the US, NPI will be rolled out in 25 more markets on three continents in the next eighteen months.

Clients in countries within Western Europe, Eastern Europe, the Middle East and Latin America will soon have access to NPI, which provides analytics and insights to help companies understand changes in global regulation, as well as consumer response to product and price changes. The former include origin labeling and food additive bans across markets, while the latter covers attitudes and requirements in terms of dietary, sustainability and clean label characteristics.

The solution combines NIQ's detailed market measurement with genAI technology, to deliver more than 27,000 structured product attributes per SKU and - says the company - resolves 99% of consumer queries, including whether a product is GLP-1 friendly, gluten-free, or made in the home country, in addition to many other attributes. Among the key benefits for users are regulatory readiness, faster innovation and shopper personalization.

NIQ Global MD Marsha McGraw (pictured) comments: 'In a complex consumer environment defined by increasing competition and more discerning consumers, retailers have the added pressure of tariffs and inflation impacting their product choices and go-to-market decisions.'

Home page: www.niq.com .