DV Extends Microsoft Integration

New York-based digital media measurement solutions firm DoubleVerify has expanded its integration with Microsoft Advertising, adding more measurement coverage for Audience ads across Microsoft properties and publisher partners, and with support for in-market audiences.

In addition a new tool, DV Campaign Automator, promises to streamline the full campaign process.

DV says the upgrade offers advertisers greater transparency and efficiency in their campaigns and lets them authenticate media quality across Microsoft's premium inventory. Clients can now use DoubleVerify's measurement solutions across Microsoft properties including MSN, Outlook and Microsoft Casual Games, and campaigns using the software giant's proprietary data solution, in-market audiences. Users will get DV data on brand suitability, viewability and invalid traffic, and can access detailed campaign metrics and insights through DV Pinnacle, the firm's unified service and analytics platform.

DV Campaign Automator promises to remove manual work and reduce errors across the whole campaign 'trafficking' process, from creation and settings adjustments, to tag management, billing and reporting. The firm's media verification products are now based on the DV Media AdVantage Platform (MAP for short), a new framework tapping DV's capabilities in core verification, AI-powered optimization, and outcome measurement.

'We are excited to build on our successful integration with Microsoft Advertising,' says CEO Mark Zagorski, 'and expand our measurement solutions across the platform's proprietary inventory and data. This release builds on DV's leadership in driving media effectiveness for advertisers, ensuring our clients can seamlessly measure campaign delivery, optimize their advertising efforts, and ultimately, drive superior business outcomes with Audience ads.'

Web site: www.doubleverify.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.