New Shopper Insights Firm Tees Off in UK

In the UK, three former employees of shopper insights company Behaviorally - Grant Montague, William Reeve and Adrian Sanger - have launched a new consumer insights company, Fore Consulting.

Fore will specialise in shopper and consumer research, and combines human expertise, behavioural science and intelligent AI tools to help FMCG brands understand their customers and make confident decisions. The company contrasts its focus on context and human guidance with 'a wave of automated dashboards and AI-driven noise.'

The founding team (pictured with Reeve, Sanger, Montague L to R), boasts experience across eighteen of the top twenty global FMCG brands, uniting commercial know-how with 'a fresh, consultative approach.'

'Metrics alone can drown out meaning,' says Montague. 'Brands expect more than data. They want clarity, context and confidence. We exist to make shoppers choose you and consumers want you through sharper packaging, shopper and consumer insight.'

'We've built Fore to turn understanding into impact,' adds Sanger. 'When insight is delivered with context, it gives you the clarity to act on what's coming.'

The company can be found online at www.fore-consulting.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.