Pureprofile Hires to Drive European Expansion

Data and insights company Pureprofile has appointed Tom de Vogel as Business Development Manager for mainland Europe, aiming to solidify its presence across the Benelux region and drive a broader strategy of expansion in key European markets.

Pureprofile provides online research solutions to corporate and agency clients, building in-depth profiles of consumers via proprietary and partner panels to help businesses understand, target and engage with their audiences. The firm was founded in 2000 and is based in Surry Hills, NSW, Australia. Results published a month ago indicated that for the first time, its 'Rest of World' (ROW) Revenue overtook income from its original core markets of Australia and New Zealand, driven by demand in the UK.

de Vogel (pictured) brings twenty years of experience from both agency and client-side research roles, including senior positions at CYS Group, Dynata and Profiles by Kantar,and expertise in account leadership, commercial development and client partnership management. Most recently he was Senior Customer Success Manager at CYS Group.

According to Tim Potter, MD for the UK/EU & US business, 'Tom's addition to the team marks another step forward in our European expansion. His commercial experience and strong understanding of the research landscape will help us build deeper relationships across the region. As demand for high-quality data and technology-driven insight continues to rise, his expertise will strengthen our ability to deliver the solutions our clients rely on.'

The firm is online at www.pureprofile.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.