Rival Launches AI Education Program

In Vancouver, Canada, conversational research specialist Rival Technologies has launched the 'Innovation Insiders Program', an educational initiative designed to help market research teams at brands move 'from AI theory to hands-on transformation.'

Rival Technologies and its sister company Reach3 Insights merged with the Angus Reid Group (ARG) in May this year, under the Rival Group name, creating a company with projected revenues of more than $60m and operations in five US and Canadian cities.

A first group of participants began the twelve-month program in October, and includes research teams from People Inc. and Warner Bros. Discovery. Monthly sessions are designed to incrementally upskill attendees 'the tools, confidence and community needed to lead in an AI-powered future.'

Teams gain access to monthly AI workshops, proprietary tools, and a private peer community designed to accelerate experimentation and adoption. Rival's founder and CEO Andrew Reid (pictured) says the idea for the program came from observing 'the overwhelming volume of hype on social media.' He comments: 'There's so much noise out there, everyone's claiming to have the ultimate guide to the next big thing. It can be incredibly confusing for brands to keep up, especially when they're just trying to figure out what questions to ask in the first place. We wanted to create a space where learning and collaboration come first, not just another product pitch. It's about giving brands a front-row seat to the changes shaping our industry.'

The firm is online at www.rivaltech.com .