Guideline Adds Dashboard Features to its AI Agent

Guideline has added fully customizable dashboards to its AI Agent, allowing users to save conversational insights in a collaborative workspace, and continue adding, analyzing and editing in real time. This provides 'a continuous view of the market' and turns one-off questions into a scalable intelligence layer.

Formed through the acquisitions of Standard Media Index, SQAD, and Lumina, Guideline provides advertising data and planning technology. The company's recently-launched AI Agent is powered by proprietary data covering more than $170 billion in verified annual ad spending.

AI Agent Dashboards allow users to pin charts and organize insights in real time; resize visuals, apply filters, and automate scheduled report delivery; and chat directly with the AI agent inside their dashboards.

Guideline CEO Vincent Mifsud says the new version 'provides teams the ability not only to generate powerful insights, but to ensure those insights are organized, validated, shareable and actionable.'

James Venn (pictured), Senior Product Director, says the feature was designed from the outset to feel 'less like a tool and more like a seamless extension of the user's thinking.' He adds: 'With dashboards that persist beyond a single conversation, teams can integrate AI-generated insights directly into their highest-impact workflows. Analysts can identify trends faster, planners can model budgets with greater precision, and commercial teams can craft smarter strategies using always-current investment data without ever losing context.'

Web site: www.guideline.ai .