New Features, Positioning for Comscore's CCR

Comscore has enhanced its cross-platform reporting suite with two new features: streaming audio measurement; and expanded social media reporting with campaign-level metrics from Facebook, Instagram and Meta Audience Network. The firm has also renamed its CCR solution.

As part of what it describes as 'a broader effort to simplify its product positioning,' Comscore Campaign Ratings has been renamed as Cross-Platform Campaign Results - still with the acronym CCR. The firm says the new name 'more clearly reflects what makes Comscore unique - helping advertisers validate impact and optimize spend in an increasingly fragmented marketplace by providing a single, deduplicated view of campaign performance across TV, CTV, digital, social, and audio.'

With the new features, advertisers can plan, activate, and measure streaming audio and podcast campaigns alongside other digital and linear formats; and gain more understanding of deduplicated reach and performance across Facebook and Instagram in alignment with TV, CTV and digital channels.

'Advertisers can't afford to measure channels in silos,' states Chief Commercial Officer Steve Bagdasarian (pictured). 'By expanding CCR with streaming audio and Meta, Comscore is giving brands the clarity they need to see true cross-platform performance. From podcasts to Instagram, CCR helps advertisers plan smarter, optimize cross-publishers budget allocation, and across screens and streams where consumers spend their time.'

The firm's home page is at www.comscore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.