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Compliance Specialist Joins Behaviorally

December 22 2025

Shopper insights specialist Behaviorally has appointed Frederick Lim as Risk and Compliance Manager, based in the Philippines.

Frederick LimBehaviorally promises 'Decision Precision intelligence', via solutions studying consumer behavior in the final moments of the path-to-purchase. It also operates 'the world's largest' database of behavioral consumer pack design metrics; a real-time packaging insights and collaboration platform called GLADYS; and a dedicated pack design intelligence platform, myBehaviorally, launched at the end of the summer.

Lim worked as Senior Compliance manager at Globe Telecom for seven and a half years, after six years in other positions at the company. Earlier he spent a decade in programming and IT project roles at a variety of firms, including Caleb Motor Corp. In his new role, he will support the company's governance, risk and compliance programs by developing and maintaining structured frameworks that strengthen operational discipline and alignment with ISO and regulatory requirements. This includes ensuring alignment with ISO 27001, ISO 9001, ISO 25232 and related standards; and maintaining documented controls, policies, and procedures for audits and certifications.

Behaviorally says the appointment supports its commitment to safe and responsible innovation.

Web site: www.behaviorally.com .

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