PureSpectrum Hires APAC GTM Leader

Research tech platform PureSpectrum has appointed Arnaud Frade as Enterprise Go-To-Market Lead for Asia-Pacific, based in Singapore.

The company was launched in 2016 by former Cint US MD Michael McCrary, and provides a programmatic marketplace, driving more than a million survey sessions worldwide each day; and a sample management platform. The latter includes the PureScore data quality solution, and anti-fraud features PureText and PurePrice. In the last half year the Westlake Village, CA-headquartered company has extended its advanced synthetic research partnership with experience management (XM) giant Qualtrics, appointed Research on Mobile founder Nader Kobeissi to lead its entry into the Middle East and Africa (MEA) region, and announced a strategic partnership with private equity firm TA Associates.

Frade brings more than twenty years of experience leading enterprise-level growth initiatives and go-to-market programs across global markets for firms in insights, consulting and professional services. From 2022 to 2025 he worked for Nielsen in APAC, latterly as President, Commercial - Audience Measurement Asia; and earlier he spent six years at Ipsos, in C-Suite roles and as Service Line Leader for Social Intelligence Analytics. Earlier he worked at hall & Partners, TNS, IRI and client side at Renault and American Express. He currently holds a number of advisory roles, and is the co-counder of consulting firm Mesh Advisory.

In his new role, he will focus on bringing PureSpectrum's enterprise offering to clients across APAC, while the company continues to invest in expanding offerings and technology to support enterprise-level research programs, growing its footprint with multinational brands and global research organizations.

James Rogers, the company's Managing Director, APAC, comments: 'We are thrilled to welcome Arnaud Frade as Enterprise Lead for APAC at PureSpectrum. With brands and agencies increasingly seeking direct access to quality audience automation, Arnaud's proven go-to-market expertise will turbocharge our enterprise sales and deliver value to our clients.'

Web home page: www.purespectrum.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.