Conjointly Launches Automated Brand Tracker

In Sydney, Australia, end-to-end survey research platform Conjointly has announced the launch of Brand Tracker, which automates brand performance reporting to provide statistically weighted brand funnel data on factors like awareness, consideration, purchase intent and preference.

Conjointly began life in 2016 as an online tool for conjoint analysis, and has evolved into an all-in-one survey research platform giving clients access to millions of respondents, support from researchers, and advanced tools addressing common pricing and product research problems. Five months ago the company launched Deep probe, a new feature that automatically analyses survey data using LLM analysis or custom formulas.

The latest new tool gives free access to detailed public brand data across four Australian industries: packaged dog food, superannuation funds, mortgage providers, and packaged ice cream, sorbet and gelato. The first wave of findings is based on a syndicated study of Australian customers, with recruitment via Conjointly's panel network, weighted with national demographics to ensure findings are market-representative.

The service includes advanced analytics and real-time dashboards, and can be customised to meet specific business needs.

Founder Nik Samoylov comments: 'We built Brand Tracker because traditional brand tracking locked businesses into expensive, inflexible contracts and delivered snapshots long after market conditions shifted. Brand Tracker gives businesses the easy-to-use and easy-to-digest analytics they need to know their brand positioning, brand awareness and more, without requiring a six-figure commitment.' Priority access starts from $AUD 4,000 a year.

The dashboard can be found online at www.brandtracker.conjointly.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.