Nigel Hollis to Advise Delineate

Data and insights business Delineate has appointed brand strategist and marketing effectiveness expert Nigel Hollis, veteran of Millward Brown and Kantar, as an Advisor.

Delineate delivers real-time, actionable brand and campaign tracking survey data via its Proximity platform, giving clients access to consumers in over 130 countries. Just over two years ago the company moved its headquarters from London to Ceredigion, on the west coast of Wales.

Hollis (pictured) brings more than 40 years of experience in consumer insight, brand measurement and marketing effectiveness, much of it at Millward Brown and then Kantar, where he was Chief Global Analyst, helping to develop globally recognized brand and advertising effectiveness frameworks such as BrandDynamics, which later became the foundation of BrandZ.

In his new role he will work closely with Delineate's leadership team to help shape the strategic direction of its platform, methodologies and thought leadership. 'Nigel brings a rare combination of deep theoretical understanding and decades of practical experience advising some of the world's most sophisticated brand owners,' states founder and CEO James 'JT' Turner. 'As Delineate continues to invest in and scale its proprietary IP, having Nigel's counsel will be invaluable - both in sharpening how our technology and methodologies help brands grow, and in ensuring our thinking remains grounded in what truly works for clients in the real world.'

The firm is online at www.delineate.ai .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.